Gmail ads are an interesting thing, how do you engage an audience on a platform that only uses text and images? The answer is simple yet complicated. You use a simple image to engage an audience.
Finding the right image is a process, and it takes time to get the right image. You start with a sample size of images start the campaign. Then you look at the image that's getting the most conversion. Then you use that as the base for the next round of images and so on.
Here are some of the high-performing images from my time at Google Sales Animation.
I had the opportunity to work on a lot of Gmail ads. Here are some of my favorite.
American Express Personal Loans
Social Security Administration