The goal was to create a B2B customer testimonial video for Blaze, with one of their NorCal software client Cali Kosher, a vertically integrated cannabis company in Modesto, California.
One day of filming on-location. Filming was broken down into two parts. The Interview and B-Roll.
The interview had a two-camera setup. With audio from a lavalier mic and a boom mic. The challenge was filming inside their store during business hours.
The B-Roll had one camera on a three-axis gimbal. We ran through a few staged scenarios of customer interaction and POS systems.
Post-production took five business days. In addition to the 4K video for YouTube, I re-formatted the video for Instagram and TikTok with BurntIn Captions.
Here's a sneak peek at the Premier Pro sequence;